Who is your listener?
Let's make it real. Write down all the details
Name
How are you gonna call your ideal listener?
Age
How old is he/she?
Location
Where does he live? (country, city, etc.)
Family status
Is your ideal listener married? Does he have kids?
Occupation
Does he work? What does he do?
Hobbies
What does he/she like to do in the spare time?
Goals
What does your listener want to achieve?